Partnerships
May 22, 2025

New reseller partner Samuelson

Samuelson is an established software and consulting company based in Berlin and Oberhausen, specializing in the needs of the bakery industry. With tailored ERP systems, modern point-of-sale solutions, and comprehensive process consulting, Samuelson has been supporting bakery chains and wholesale bakers for years in making their operations more streamlined and transparent. More than 130 bakeries and over 5,500 point-of-sale installations are a testament to the company’s extensive experience and expertise in the sector.

For Samuelson, this partnership means:

  • Faster access to customer data during phone calls
  • Improved service quality and more streamlined processes
  • Documented workflows and audit-proof archiving thanks to modern DMS technology
  • A strong technology and partner network that enables us to offer our customers comprehensive solutions from a single source
  • A competitive edge through a modern workplace and integrated end-to-end processes

Our collaboration with Simova is built on shared values: customer focus, process innovation, and technical excellence. We look forward to a successful partnership and to creating even more value for our customers together.

Michael Prantl (Head of Sales / Vertriebsleiter at Samuelson) says:

Wir haben uns für Simova entschieden, weil wir mit einem Partner zusammenarbeiten wollten, der Telefon- und Dokumentenprozesse konsequent in Business Central integriert – und genau das macht Simova mit hoher Qualität und gestandener Expertise.
We chose Simova because we wanted to work with a partner that integrates telephony and document processes consistently within Business Central — and that’s exactly what Simova delivers with high quality and proven expertise.

Samuelson is Partner for Phone Connect and Document Central.

Learn more about Samuelson: samuelson.de