Digitalization - a word that many people literally can’t hear anymore, and yet the digital transformation is becoming increasingly important. But what does really matter in terms of finding a suitable digitalization strategy?
5 tips for a successful digitalization - a personal comment by Michael Pardulla
Tip 1: Top management as the leader of the pack
A digitalization strategy is less of a single "project" that can be assigned to an IT employee, but rather a holistic, long-term process. It’s a task for the top management to recognize the need for digital transformation and to plan and drive its step-by-step implementation - including as well the financial planning: In such an ongoing process it is important to remember that the budget is designed for the long term. For a successful conception and implementation, the management will at best form a digitalization team where responsibilities (drivers) are named and the particular tasks are assigned to the employees. With a successful implementation, continuous and sustainable change processes can be initiated in the company, which, depending on the scope, can influence individual areas or even fixed, existing structures. It is important to communicate these change processes transparently (change management) and to recognize even short-term partial successes. It is also important that results are continuously analyzed throughout the entire process and visions are redefined and monitored in consideration of the company's goals.
Tip 2: Identification and analysis of nodes
The success of a digital strategy depends crucially on a sound analysis of existing processes in individual specialist areas: a software-supported digitalization of processes is only as efficient as it is adapted to the weak points and optimization potentials of the existing company processes. In this way, processes that can be interdisciplinarity optimized, can be identified, combined or accelerated. Perhaps the complexity of different processes will be reduced if they are redesigned or compressed. Even long-standing processes are not always the ultimate: Nothing is there to stay forever. An open mind for changes and the ability to let go of outdated truths - this is the only way to keep up in times of constantly changing technological development.
Tip 3: Taking partial steps
If you are still in the early stages of thinking about digitalization, you should refrain from considering it as a big bang. You should start at a point where visible results can be generated quickly and not try to turn your own business model upside down. Instead, you can always celebrate success in partial steps and learn from smaller failures. Defining areas and, if necessary, implementing them in expansion stages can be the right strategy here. It is also important to communicate achieved milestones to the company and to take the employees along on the digital journey.
Tip 4: Define the leading system
Digitalization should be carried out in the leading system and should be designed holistically. Although it makes sense to start with individual areas and in partial steps, isolated solutions must be avoided in the long term. The leading system must be future-proof and adaptable: In addition to simple functional changes through configuration, updates and upgrades should be quick and easy to implement. Only with a modern platform the latest technologies can be used. However, it is not always necessary to always keep up with the latest technology available - it is much more important to use it innovatively. Before you go for customization, implement the standard solution - does the solution fit your process or do you have to align your process with the solution?
Tip 5: Create trust
Top management is the driving force behind the digitalization - but employees must not be excluded: they must be involved and convinced of the benefits that the changeover brings along. Objections and concerns should always be taken seriously and should be openly discussed and dispelled. This is the way to create trust in the workforce. Because digital transformation also means sharing responsibility: As it affects the entire company, the future security should always be in focus. Creating trust in technology and its security features (e.g. SSL encryption) is also an important step in the right direction. If you have any questions, please do not hesitate to contact us at any time.